Events

Consumers don’t shop in just one place anymore. And if your business isn’t showing up where they are, you’re leaving opportunities on the table. Join Brandy Alexander of Tandemtide for a practical session designed to help entrepreneurs and small business owners understand how to expand across multiple sales channels without overcomplicating their operations.

Whether you’re selling through your website, exploring marketplaces like Amazon, experimenting with social commerce, or considering retail, this webinar will break down how to approach omnichannel growth in a way that’s strategic, sustainable, and aligned with your business. You’ll learn how to build a strong foundation, prioritize the right channels, and create a seamless customer experience across every touchpoint.

Topics covered:

• The shift from single-channel to omnichannel commerce, and why it matters
• Building a strong operational foundation (website, product data, systems)
• What to consider before expanding into marketplaces like Amazon
• How social commerce and platforms like TikTok Shop fit into your strategy
• Emerging approaches: live shopping, influencers, and affiliate marketing
• Connecting online and offline channels, including retail and wholesale
• Creating a consistent, connected customer experience
• How to prioritize channels and avoid common scaling mistakes